Our unique ability

Horton Consulting was born from a love of Dentistry and we empower practices with a 10X roadmap and mindset

The HC 10x mindset and why it’s so vital for growing your business, developing your team, and creating extraordinary results for your patients. At Horton Consulting, we aspire to be your 10x consultant, trainer, and coach—helping you elevate your patient experience and achieve remarkable success.

Everyone needs a coach – right? While I cannot say I have been personally coached by Dan Sullivan he has inspired me for a very long time.

Dan Sullivan and Benjamin Hardy’s book, 10x Is Easier than 2x, resonated with me as it is how at Horton Consulting we wish to help dental clinics – the concepts I’ve encountered are already reshaping how I think about growth, both personally and professionally.

At Horton Consulting, we aspire to be your 10x consultant, trainer, and coach—helping you elevate your patient experience and achieve remarkable success.

What Is the 10x Mindset?

The core idea behind the 10x mindset is that achieving exponential growth is not about doing more of what you’re already doing. Instead, it’s about focusing on fewer, high-impact activities that leverage your strengths and create outsized results. In Sullivan’s words, going 10x is easier than going 2x because it requires clarity, focus, and letting go of what no longer serves you.

This mindset forces you to think differently:

• Focus on What Truly Matters: Instead of spreading yourself thin trying to do everything, focus on the tasks and projects that align with your unique abilities and drive the greatest value.
• Eliminate the Unnecessary: To grow exponentially, you must let go of the habits, processes, or relationships that hold you back—even if they once worked well.
• Think Bigger: Instead of striving for incremental improvements, set bold goals that inspire creativity, innovation, and action.

The 10x mindset isn’t just a business strategy; it’s a shift in how you view possibilities. It pushes you to reimagine what’s achievable and commit to the actions that will take you there.

Why Is the 10x Mindset Crucial for Business Growth?

When growing your business, it’s easy to default to a 2x approach: working harder, adding more tasks, and making small adjustments. But as Sullivan points out, this path often leads to burnout, frustration, and only modest gains. A 10x mindset, on the other hand, allows you to:

1. Unlock Innovation: Bold goals require fresh thinking. By aiming for 10x, you’re forced to think creatively and find innovative ways to solve problems and achieve results.
2. Maximise Your Strengths: Exponential growth happens when you focus on what you do best and delegate or eliminate the rest. This clarity is key to sustaining momentum.
3. Inspire Your Team: Aiming for 10x energises not just you but also your team. It creates a shared vision that motivates everyone to contribute their unique abilities.
4. Create Lasting Impact: Incremental improvements might maintain the status quo, but exponential growth transforms your practice, your patient experience, and your ability to serve at a higher level.

The Power of Surrounding Yourself with 10x People

One of the most powerful lessons in the book is the importance of surrounding yourself with people who embody the 10x mindset. Growth doesn’t happen in isolation—it’s fuelled by collaboration, shared vision, and the energy of like-minded individuals.

• 10x People Challenge You: They encourage you to think bigger, take risks, and step outside your comfort zone.
• They Bring Fresh Perspectives: Their insights and expertise can help you solve problems and identify opportunities you might not see on your own.
• They Uplift Your Energy: Being around ambitious, forward-thinking people fosters a culture of possibility and growth.

At Horton Consulting, we aspire to be 10x people for your practice. Whether we’re coaching your team, developing communication skills, or enhancing your patient experience, our goal is to help you achieve exponential results. By aligning our expertise with your vision, we empower you to focus on what truly matters and deliver exceptional care to your patients

The HC 10X mindset is not just about dreaming big—it’s about taking the right actions to turn those dreams into reality. At Horton Consulting, we specialise in helping dental practices grow by focusing on the patient experience and team development. Here’s how we can support you:

What’s Next?

At Horton Consulting, we’re here to be your 10x partner—helping you focus on what truly matters and achieve extraordinary growth.

• What bold goals would excite and inspire your practice?
• What activities, habits, or processes are you ready to let go of?
• Who in your life or business could help you embrace a 10x mindset?

Let’s create something remarkable together. Book a call with us today…