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PAST EVENT

Enhancing your patient experience

How to attract more patients, convert and keep them


Practice Management For Practice Managers

Enhancing your patient experience. How to attract more patients, convert and keep them.

IDA is delighted to bring to you this one day course specifically designed for Practice Managers.

The course is only open to practice managers of IDA members.

Learning outcomes:

This one day course for practice managers/dental nurses will help you to develop your dental practice in 2017.

The day will involve Laura Horton taking you through the patient experience from initial contact with the brand to conversion of the patient, through to retention of the patient.

On this day delegates will gain the knowledge to enhance their practice experience, delegates will:

  • Understand the branding and marketing that is essential
    for your practice’s success
  • Understand how social media can work for your practice
  • Learn how to turn marketing enquiries into patients
    through front desk phone calls
  • Learn ways to enhance your communication skills when
    describing treatments and their benefits to patients
  • Understand how to personality profile patients so
    you can communicate more successfully to them
  • Learn how to handle any complaints that come through
    to the practice
  • Understand the systems you can implement to improve
    recall rates and retain patients

Location and dates

30th June 2017 – Dublin

For more information on this event or to book, please click here.


Speaker

Laura Horton

Laura Horton is a trailblazer in Treatment Coordination with a robust 25-year tenure in dentistry, starting as a dental nurse. Her zeal for enhancing treatment coordination, along with clinic and team growth, is unparalleled. As the owner of a dental clinic, Laura spearheads her team, integrating a state-of-the-art digital patient journey from the first point of contact to in-depth consultations, ensuring a flawless experience. Her expertise in marketing and patient care workflows is central to this process, all pivoting around the Treatment Coordination model. A GDC registrant, Laura has dedicated 15 years to augmenting clinics via her consultancy, standing as a linchpin in the dental community. Laura's proficiency in patient communication is unparalleled, and she imparts her grassroots knowledge to both clinicians and their teams through comprehensive training. Her methodologies are forged from extensive, real-world patient interactions. Renowned for her educational prowess, Laura has mentored thousands of treatment coordinators. Her reputation for crafting custom content has made her a go-to resource for international dental brands.