From Transactional to Transformational
If you’ve spent any time with me, you’ve probably heard me say the same thing over and over again: “I’m system crazy.” And it’s true.
Outsourced Calls: The Biggest Mistake Practices Are Making
There is a place for outsourced call answering services. Taking a message.Managing overflow.Providing out-of-hours cover. But there is one thing that should never be outsourced.
Want to Grow Your Practice? Start With Perform.
After more than 30 years in dentistry, I’ve learned that most practices don’t have a patient problem. They have a performance problem. The dentistry is
Trust Starts Before the Patient Walks Through the Door
Most practices believe trust starts in the consultation room. It doesn’t. Trust starts with the first human interaction. The new patient enquiry call. The moment
TCO IS Brand (And Most Dental Businesses Don’t Realise It)
Successful brands don’t just inform. They make people feel. The most successful brands in any industry don’t win because they explain things better.They win because