The Full Circle of the TCO Role: From Underused to Indispensable
In many dental practices across the UK, the Treatment Coordinator (TCO) role exists in name but not with impact. You’ve found someone. You’ve given them the title. But have you given them the tools, structure, and strategy to thrive truly?
Too often, TCOs are underused. They’re pulled between admin, reception, and calling leads. They work hard, but the impact is inconsistent, unclear, and underwhelming.
The TCO role should come full circle. That means transforming it from a loosely defined support function into a strategic pillar of the practice.
Why does this matter?
Because a Horton Consulting trained TCO delivers:
- A consistent, high-converting patient journey
- Increased case acceptance
- Greater efficiency for clinicians
- A more potent, more confident team dynamic
This is especially critical for self-employed associates, who are often left to manage consults, build trust with patients, and handle treatment presentations on top of their clinical workload. A skilled TCO becomes their right hand, their guide, and their closer.
I’ve worked with practices for 16 years, and we’ve seen it all. Some TCOs start slow and rise fast. Some get stuck, not because they lack potential but because they lack direction and development.
That’s where our TCO growth program comes in.
It’s not just about being ahead of the curve—it’s about committing to the full circle of growth.
We focus on:
- Business development
- Communication mastery
- Confidence-building
- Practical systems and support
Introducing Circle 33 – this isn’t a course. It’s a 12-month transformation—for the TCO, the practice, and every patient experience you deliver.
We have 33 places available – book a call today to understand how you can join our circle.