Horton Consulting

Success isn’t a gift, it’s grafted through knowledge

They’ll show you how to convert more high-value patients and build a practice where your Treatment Coordinator leads the way to a five-star patient experience.

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The only consultancy with 100% grass roots knowledge and experience in the development of dental businesses .

Our Expertise

Horton Consulting is a company that was built from a love of dentistry.

Laura, A GDC registrant, has dedicated 16 years to augmenting clinics via her consultancy, as a linchpin in the dental community.

The Horton Consulting team live and breathes the USP of being from the grassroots of practice.

Laura and Leanna's proficiency in patient communication is unparalleled. They impart their grassroots knowledge to clinicians and their teams through comprehensive training. Their methodologies are forged from extensive, real-world patient interactions.

About Laura

Laura Horton is a trailblazer in Treatment Coordination with a robust 25-year tenure in dentistry, starting as a dental nurse. Her zeal for enhancing treatment coordination, along with clinic and team growth, is unparalleled.

As the owner of a dental clinic, Laura spearheads her team, integrating a state-of-the-art patient journey from the first point of contact to in-depth consultations, ensuring a flawless experience. Her expertise in marketing and patient care workflows is central to this process, all pivoting around the Treatment Coordination model.

Renowned for her educational prowess, Laura has mentored thousands of treatment coordinators. Her reputation for crafting custom content has made her a go-to resource for international dental brands.

Courses

Horton Consulting renowned LIVE courses are like no other courses. The concept of these courses is that we role play so you and your team can listen to outstanding verbal skills and gain a deep insight into the language they need to develop to make their patient communications successful.

Our 2025 courses are about to go live but we also have instant access on demand courses to help you train your team the instant you need to.

Are you losing patients and revenue?

Take your dental clinic to the next level

Answer no more than 7 questions and we’ll  send you a personalised report

This Scorecard has been designed to identify your blind spots and provide instant, actionable steps on how to improve

Join the Practices Seeing Real Growth with TCO Training

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Discover game-changing tips for your dental practice — straight from the experts.

The Full Circle of the TCO Role: From Underused to Indispensable

In many dental practices across the UK, the Treatment Coordinator (TCO) role exists in name but not with impact. You’ve found someone. You’ve given them the title. But have you given them the tools, structure, and strategy to thrive truly? Too often, TCOs are underused. They’re pulled between admin, reception, and calling leads. They work […]

Building Stronger Practice Teams

What Are Patient Experience Evaluation Days? Our Patient Experience Evaluation Days are immersive, on-site visits designed to assess, support, and strengthen your patient experience and dental team. We spend three hours on site, observing the practice in real-time, just as a patient would. From the first phone call to the final goodbye, we experience your […]

Why I Still Get Nervous – 19 Years Later

You’d think that after 19 years of presenting — after all the workshops, full days lecturing, away days, and training sessions — the nerves would have faded by now. But they haven’t. Every single time I step into a room to deliver a session, I still feel it. The flutter in my stomach. The racing […]